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‘Crisis’ is a Dirty Word – How Femfresh Could Have Handled Their Social Media...
In the last few days you might have seen the word vagina bandied about a fair bit online, and not just in the murkier corners of the internet. In the US, Representative Lisa Brown was banned from the...
View ArticleWhy Collaboration Doesn’t Work (And Social Business Won’t Either)
At the heart of most notions of social business is collaboration: helping people work together better with social technologies. This is a reductive definition, social business is much more than...
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Does Social Work for Every Brand?
Deutsch: Discofeeling (Photo credit: Wikipedia) When Femfresh came a cropper back in June, some argued that it was a brand that was intrinsically ill-suited for social. After all, how many people would...
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How Do You Know If You’re Facing a Social Media Crisis?
speed (Photo credit: alwarrete) Most brands, thankfully, will not have a horsemeat or a Deepwater Horizon moment. But any brand could experience some form of social media crisis or backlash, and many...
View ArticleWhy More FCA Guidance on Social Media Could Free Up Financial Services...
Marketers in the financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. But it hasn’t happened yet....
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